New Haven,
CT,
United States
Type
Private
Degrees offered
Bachelor's Degree
The Marketing PhD program is a research-focused degree designed to equip graduates for faculty roles at leading research institutions. Students may concentrate on either behavioral (psychology-oriented) or quantitative (economics, statistics, and machine learning-focused) marketing methodologies. Those drawn to understanding the psychological dimensions of consumer decision-making and responses to marketing initiatives typically pursue the consumer behavior specialization. Candidates with strong quantitative skills who wish to examine marketing challenges through theoretical or empirical analysis generally select the quantitative marketing concentration.