PhD in Marketing and Management in Laramie United States | University of Wyoming

The curriculum integrates established marketing and management principles with foundational and applied scientific disciplines to build a comprehensive knowledge framework, enhanced by coursework in qualitative and quantitative data collection and analysis.
The Department of Management and Marketing provides a doctoral program culminating in a Ph.D. in Marketing and Management. This curriculum synthesizes current marketing and management theories—spanning strategy, consumer behavior, and organizational dynamics—with core scientific disciplines (such as economics, psychology, education, and communications) and applied fields (including environmental sciences) to establish a scholarly foundation suitable for advanced academic research in marketing and management. This foundation supports specialized, publication-worthy research in specific marketing or management domains. The theoretical framework is reinforced with practical training in qualitative and quantitative research methodologies, equipping students to conduct thorough investigations into marketing and managerial phenomena.