Amherst,
MA,
United States
Type
Public
Degrees offered
Bachelor's Degree
PhD in Marketing in Boston United States | University of Massachusetts Amherst
University of Massachusetts Amherst
|
Boston United States
Visit institution website
for more information
Qualification
Doctor of Philosophy
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
32,276
Attendance
Full-time
Full-time Duration
48 months
Isenberg's PhD program in marketing equips students to discover valuable insights that enhance marketing strategies and elevate customer interactions.
By exploring the factors shaping consumer decisions, analyzing corporate social media impacts, and assessing how public policies affect different groups, participants develop a deeper comprehension of market dynamics. Typically spanning 4-5 years, the program requires 48 credit hours covering marketing theory, statistical analysis, and research methodologies. Candidates undertake independent summer research projects in their initial years, pass a comprehensive examination, and fulfill a three-year teaching commitment at Isenberg while developing, writing, and defending their dissertation.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 8.0
Qualification Requirements
All applicants are expected to be graduates of an accredited American college or university or a foreign institution determined to be equivalent, and to have achieved acceptable grade point averages in all prior undergraduate and graduate studies. Applicants must submit scores on either the Graduate Management Admission Test (GMAT) or the Graduate Records Examination (GRE).
The following prerequisites should be met upon application, or shortly after entry, to the PhD Program:
Mathematics and Statistics: Working knowledge of differential and integral calculus, matrix algebra, probability, sampling, estimation, hypothesis testing, experimental design, and regression.
Economics: Intermediate level knowledge of microeconomics and macroeconomics.
Business Administration: Introductory level knowledge of the following areas: accounting, finance, marketing, business policy, operations management, public policy toward business, and business law.
Students entering the program may have acquired the knowledge by formal course work, self-study, or work experience. Some students with otherwise strong credentials are admitted without meeting all of these prerequisites. Such students usually make up their deficiencies by taking more courses than students who meet the requirements upon entry. Applicants with a recently awarded MBA degree are normally considered to have met these entrance requirements.
TOEFL - 100
IELTS - 8
100 for the TOEFL and 8 for the IETLS. As well as high speaking scores, generally above 26 for the TOEFL and 8 for the IELTS.
The following prerequisites should be met upon application, or shortly after entry, to the PhD Program:
Mathematics and Statistics: Working knowledge of differential and integral calculus, matrix algebra, probability, sampling, estimation, hypothesis testing, experimental design, and regression.
Economics: Intermediate level knowledge of microeconomics and macroeconomics.
Business Administration: Introductory level knowledge of the following areas: accounting, finance, marketing, business policy, operations management, public policy toward business, and business law.
Students entering the program may have acquired the knowledge by formal course work, self-study, or work experience. Some students with otherwise strong credentials are admitted without meeting all of these prerequisites. Such students usually make up their deficiencies by taking more courses than students who meet the requirements upon entry. Applicants with a recently awarded MBA degree are normally considered to have met these entrance requirements.
TOEFL - 100
IELTS - 8
100 for the TOEFL and 8 for the IETLS. As well as high speaking scores, generally above 26 for the TOEFL and 8 for the IELTS.
Tuition
USD
32,276