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The Lundquist College of Business Marketing Doctoral Program cultivates scholars poised to become impactful researchers and skilled educators at top-tier global institutions.
This rigorous program focuses on analytical marketing training, quantitative methodologies, and either economics or behavioral sciences. It prepares graduates to undertake pioneering research addressing significant challenges relevant to both academic circles and marketing professionals.
Our marketing faculty hold doctoral degrees from prestigious business schools and behavioral science programs. As active contributors to their field, they consistently publish in respected marketing journals. Several hold or have held editorial roles with distinguished publications and are renowned for their empirical studies in corporate marketing and investment strategies. Their work has earned numerous national research excellence honors.