Iowa City,
IA,
United States
Type
Public
Degrees offered
Bachelor's Degree
PhD in Marketing in Iowa City United States | University of Iowa
University of Iowa
|
Iowa City United States
Visit institution website
for more information
Qualification
Doctor of Philosophy
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
USD
30,203
Attendance
Full-time
Full-time Duration
60 months
Understanding consumer motivations requires businesses to utilize targeted research. As a Marketing PhD candidate at Tippie, your discoveries will shape and stimulate future marketing breakthroughs.
Iowa's Marketing PhD program enables you to perform top-tier research, teach with exceptional standards, and develop as a comprehensive scholar. You'll collaborate closely with faculty to acquire hands-on, statistical, and critical thinking skills essential for examining consumer behavior and quantitative marketing in depth.
Tippie's marketing studies investigate diverse areas including decision processes, buyer psychology, healthcare marketing, analytical modeling, sales strategies, persuasive communication, social dynamics, personal identity, sensory branding, and emotional influences. PhD students pursue their specialized interests while receiving faculty mentorship for independent research initiatives.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 7.0
Qualification Requirements
Statement of purpose
Recommended length is 1 to 2 pages.
Three letters of recommendation
The online application includes a feature that will email your recommenders automatically after you enter their contact information. Your recommender will get instructions on uploading the letter.
Academic transcripts
Unofficial copies are sufficient for your application, if admitted, you'll need to submit official transcripts/records to the Office of Admissions.
Test scores
Which test to take depends on which program you're applying to. Accounting requires the GMAT. Economics requires the GRE. The remaining four PhD programs (Finance, Management & Entrepreneurship, Business Analytics, and Marketing) require either the GMAT or the GRE. When you request your scores, use the appropriate institution code. Our GMAT program code is 4RL-2J-92. Our GRE code is 6681.
English proficiency
This applies only to international applicants whose native language is not English. Automatic waivers of the English Proficiency Requirement are granted if you've completed a bachelor's degree (or higher) at an accredited university in the United States. We accept TOEFL and IELTS. The Graduate College minimum score requirements are:
TOEFL iBT: 81
TOEFL CBT: 550
IELTS: 7.0 with no subscore under 6.0
Recommended length is 1 to 2 pages.
Three letters of recommendation
The online application includes a feature that will email your recommenders automatically after you enter their contact information. Your recommender will get instructions on uploading the letter.
Academic transcripts
Unofficial copies are sufficient for your application, if admitted, you'll need to submit official transcripts/records to the Office of Admissions.
Test scores
Which test to take depends on which program you're applying to. Accounting requires the GMAT. Economics requires the GRE. The remaining four PhD programs (Finance, Management & Entrepreneurship, Business Analytics, and Marketing) require either the GMAT or the GRE. When you request your scores, use the appropriate institution code. Our GMAT program code is 4RL-2J-92. Our GRE code is 6681.
English proficiency
This applies only to international applicants whose native language is not English. Automatic waivers of the English Proficiency Requirement are granted if you've completed a bachelor's degree (or higher) at an accredited university in the United States. We accept TOEFL and IELTS. The Graduate College minimum score requirements are:
TOEFL iBT: 81
TOEFL CBT: 550
IELTS: 7.0 with no subscore under 6.0
Tuition
USD
30,203