PhD in Business - Marketing in Miami United States | University of Miami

Marketing as an academic discipline focuses on exploring consumer behavior in response to market offerings and creating strategies for businesses to enhance transactional effectiveness. Miami Herbert's marketing faculty are globally recognized for their groundbreaking work in both theoretical foundations and practical applications of the field.

Those accepted into Miami Herbert's Marketing PhD program will collaborate directly with professors to conduct innovative research in two key domains:

Consumer psychology and decision processes - examining individual decision-making mechanisms, particularly how shoppers navigate market choices and how marketing tools (including promotions and pricing) influence these selections
Data-driven marketing - investigative studies on consumer and business patterns emphasizing computational and statistical evaluation of marketing scenarios through advanced methods like machine learning and AI technologies