PhD in Business - Marketing in Chicago United States | University of Chicago

Enhance your expertise in consumer behavior or economics/quantitative methods to pursue opportunities at top-tier research institutions. Our Marketing PhD Program provides a robust theoretical framework while strengthening your analytical capabilities. You'll enjoy the freedom to investigate marketing concepts at Chicago Booth while enrolling in cross-disciplinary courses spanning psychology, sociology, economics, computer science, and statistics throughout the university. Additionally, you can take computer science classes at the Toyota Technological Institute at Chicago (TTIC). The doctoral program adopts a comprehensive view of marketing, examining the dynamic relationships between businesses, competitors, and customers. This encompasses diverse areas including consumer preferences, purchasing behavior, firm competition strategies, pricing models, advertising approaches, market segmentation, product development, and distribution channel considerations.