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Michigan State's marketing doctoral program equips individuals for impactful careers in academic research and teaching at leading universities. The Broad College's marketing faculty seeks to mentor promising graduate students with the aptitude to excel as premier scholars. Our faculty's research output consistently places among the world's top research institutions. We welcome you to join our Ph.D. program as we advance the boundaries of marketing knowledge. Specializing in marketing strategy, this program develops researchers focused on areas including brand management, product innovation, customer relationships, and business strategy. Our supportive, team-oriented environment prioritizes publishing groundbreaking marketing studies. Doctoral candidates engage in comprehensive research through assistantships, learning to design, oversee, and implement rigorous marketing studies. The curriculum provides practical training in conducting literature reviews, crafting theoretical frameworks, formulating hypotheses, employing sophisticated data analysis techniques, and demonstrating research significance.