PhD in Management - Marketing in Ithaca United States | Cornell University

Cornell's PhD in Management program equips you for a distinguished career in academia and research at leading institutions. Starting from your first term, you'll collaborate with faculty advisors throughout Cornell SC Johnson College of Business and the wider university to explore business problems that spark your curiosity. Our scholars possess the innovative spirit and perseverance to tackle complex managerial and policy challenges. During initial program years, you'll complete core coursework in management and related disciplines—many emphasizing research methodologies to lay the groundwork for your dissertation. You'll analyze existing literature and theories alongside peers, frequently conducting original research for course assignments. As you advance, you can select specialized courses aligned with your research focus, with guidance from your faculty committee to ensure proper direction. Research collaborations with faculty mentors can begin as early as your first year.

Marketing integrates analytical frameworks and behavioral theories from economics, psychology, sociology, and operations research to address marketing challenges. Research opportunities span from consumer behavior modeling to studying marketing organizations' decision-making processes. Our marketing department offers dual approaches: a psychological/behavioral lens and a quantitative/empirical perspective. This dual paradigm creates a mutually enriching environment for faculty and students alike.