New Haven,
CT,
United States
Type
Private
Degrees offered
Bachelor's Degree
The Behavioral Marketing PhD program is designed as a research-focused degree, equipping graduates for faculty roles at leading research institutions. This track appeals to those fascinated by the psychological dimensions of consumer decision-making. Faculty expertise spans diverse areas such as cognitive biases, persuasion techniques, motivational factors, goal-oriented behavior, thought processes, and emotional influences. The Behavioral Marketing PhD admits a select group of candidates annually. Participants are supported in developing research partnerships with various professors and customizing their academic journey to align with personal research interests.