Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Marketing as a field of study can be examined through both micro and macro lenses. The micro perspective focuses on the relationship between organizations and their markets, encompassing not just tangible goods but also services, concepts, social causes, and individuals. The macro perspective considers marketing systems as performing a balancing role that promotes alignment between overall production and collective consumption needs.
The Business PhD program with a marketing concentration explores both viewpoints, though it primarily emphasizes the micro-level approach.
Within this cross-disciplinary setting, students develop robust theoretical knowledge to conceptualize ideas while honing practical research skills to design methodologies and frameworks for testing these concepts. Drexel LeBow's Business PhD with a marketing specialization cultivates the next generation of marketing scholars and industry pioneers.