BBs (Hons) in Business Studies (Digital Marketing) in Limerick Ireland | Technological University of the Shannon

Master essential digital competencies for today's digital era through our innovative Business Studies program that puts you in charge of your learning journey. This cutting-edge degree encompasses crucial skills like Interactive App Development, Social Media Copywriting, Influencer Strategy, Web Data Analysis, and E-commerce - everything required to advance your digital profession. From the very start, you'll develop tangible digital solutions, applications, and initiatives. Collaborate with both physical and virtual international companies throughout your studies. Benefit from a comprehensive Work Placement in Year 3, with the option to extend through summer employment.
Our BBus program is structured to equip you with diverse capabilities for pursuing your desired career trajectory. You'll examine how digital transformation affects various business contexts, incorporate social platforms into marketing strategies, and leverage digital channels to build worldwide online visibility. Offering extensive business topics and evaluation methods, this course fosters independent thought, enabling students to form their own perspectives on societal impacts and the future evolution of digital commerce.