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With businesses increasingly depending on engaging content to achieve marketing goals and enhance customer experiences, mastering digital asset management and seamless content integration across various platforms is now essential. The Higher Diploma in Science in Digital Marketing serves as a conversion course designed for graduates seeking to expand their expertise in digital marketing strategies, principles, and applications. Participants will develop the critical skills and insight needed to evaluate and implement digital marketing solutions while addressing industry challenges, preparing them for strategic decision-making positions within organizations.
This qualification empowers graduates to pursue diverse digital marketing careers and provides a foundation for advancing to Level 9 postgraduate programs, including the Master of Science in Digital Marketing.
To be considered for admission to this programme, applicants must hold a full Level 8 Honours Bachelor Degree in any discipline from a recognised third level institution, or a full Level 7 Ordinary Degree in a cognate discipline in areas such as Marketing or Business.
All applicants should have a minimum of ordinary-level Leaving Certificate maths, or be able to demonstrate equivalent competency in maths at this level.
For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid