Dublin,
Ireland
Type
Public
Degrees offered
Bachelor's Degree
Graduates of this program who earn the award are equipped to take on leadership roles in marketing. They develop the skills needed for marketing positions across various organizations, from small businesses to large companies and non-profits. The curriculum covers essential topics including consumer behavior studies, market research, promotional strategies, financial planning, global marketing, digital strategies, and website development. For instance, during the Events management course, participants will coordinate a campus fundraiser for a selected charity.