Bachelor of Business (Hons) Marketing in Cork Ireland | Munster Technological University

Marketing plays a crucial role in contemporary business operations. It involves recognizing, predicting, and profitably meeting customer needs.

During the first year, students examine diverse business subjects and investigate digital technology's influence on marketing. They cultivate abilities in sales techniques and information technology (IT). Both semesters prioritize communication skills and fundamental business concepts.

In the second year, students explore marketing disciplines more deeply, concentrating on customer analysis and comprehension. Digital marketing receives special attention, alongside studies in market research, retail marketing, and content development.

Third-year students engage with multiple modules to expand their marketing expertise. This includes practical case studies where they tackle actual business challenges for organizations.

The program offers industrial placement opportunities (minimum 15 weeks) across various companies, with preparation focusing on digital and social media marketing alongside other specializations.

The concluding fourth year adopts a strategic approach, covering strategy development, financial aspects, and public relations. Additional subjects involve marketing analytics and sales tactics. Brand Management is compulsory, while optional modules feature Social Marketing, Fashion Marketing, Sports Marketing, Aviation and Tourism Marketing, and Sustainable Business practices.