BBS Marketing and Global Cultures in Maynooth Ireland | Maynooth University

Maynooth University | Maynooth Ireland
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Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
EUR 17,000
(c. USD19,586.72)
Attendance
Full-time
Full-time Duration
36 months

A key challenge facing Irish businesses is linking workforce skills to developing solutions for predominantly international markets, including the EU and global community. Companies require graduates who grasp core business principles for creating customer value while adapting these to diverse cultural contexts. This program offers three Business specializations (Management, Marketing, or International Business) paired with Global Cultures modules examining topics like cross-cultural studies, urbanization, technology's societal impact, security issues, and service innovation. Students completing first year in the Bachelor of Arts (MH101) with Business and Anthropology may transfer to this degree in their second year.


Destination of Study

Subjects of Study

Language Requirements

English
IELTS 6.5

Qualification Requirements

Students must have completed a Leaving Certificate equivalent to the Ireland Leaving Certificate.

IELTS - 6.5 with no less than 6.0 in each band; TOEFL internet-based test - iBT: 90 with no less than 21 in writing and at least 19 in all other sections; Pearson Test of English - 63 with no less than 59 for each item in the Communicative Skills section; Duolingo English Test (DET) - 120 with no less than 110 in literacy, conversation, and comprehension subscores and no less than 95 in production. (This lower production subscore applies to non-EU applicants only), Cambridge Proficiency Cert. - 176+ on Cambridge English scale with no less than 169 in each skill and use of English. Proficiency Certificate, Grade C or better (CEFR Level C1 or C2); Cambridge Advanced Cert. - 176+ on Cambridge English scale with no less than 169 in each skill and use of English Advanced Certificate, Grade C or better (CEFR Level C1 or C2); Cambridge First Cert. - 176+ on Cambridge English scale with no less than 169 in each skill and use of English First Certificate, Grade A (CEFR Level C1); ETAPP - C1 or better (CEFR Level C1 or C2); Oxford Test of English - 140 with no less than 125 in each skill; Trinity College London ISE - ISE III with at least merit in each skill category. International Baccalaureate – English A1, A2, or B5 at Higher Level (4at either Level if presenting IB through English) NOTE: Applicants whose school-leaving examinations are more than two years old should present additional proof of English.

Tuition EUR 17,000

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