Maynooth,
Ireland
Type
Public
Degrees offered
Bachelor's Degree
BBS Marketing ((MKT)) in Maynooth Ireland | Maynooth University
Maynooth University
|
Maynooth Ireland
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Qualification
Bachelor Degree
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
EUR
17,000
(c. USD19,802.11)
Attendance
Full-time
Full-time Duration
36 months
For those seeking to build essential marketing expertise and grasp how marketing integrates within broader business operations, this program is ideal.
You'll gain proficiency with diverse marketing platforms and techniques, from digital and social media strategies to influencer campaigns, along with exploring AI and metaverse applications in contemporary marketing.
The curriculum also covers optimal budget allocation, market research methodologies, strategic planning, and crafting compelling messages - all while addressing the nuances of global business environments and marketing's role in organizational strategy. Marketing operates at both micro levels, targeting individual consumers, and macro scales, reaching worldwide audiences. Our faculty comprises global and local specialists across marketing domains like e-commerce, digital strategies, SME marketing, and consumer psychology, offering deep practical knowledge of the field's intricacies.
Maynooth's marketing program provides exceptional adaptability and customization. Students can select specialized courses aligned with their interests, shaping their academic path while gaining complementary business knowledge through core management modules.
The program also offers optional year-long placements with multinational or Irish companies (availability dependent) for valuable professional experience, or international study options to broaden cultural perspectives - both pathways designed to boost career prospects after graduation.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Students must have completed a Leaving Certificate equivalent to the Ireland Leaving Certificate.
IELTS - 6.5 with no less than 6.0 in each band; TOEFL internet-based test - iBT: 90 with no less than 21 in writing and at least 19 in all other sections; Pearson Test of English - 63 with no less than 59 for each item in the Communicative Skills section; Duolingo English Test (DET) - 120 with no less than 110 in literacy, conversation, and comprehension subscores and no less than 95 in production. (This lower production subscore applies to non-EU applicants only), Cambridge Proficiency Cert. - 176+ on Cambridge English scale with no less than 169 in each skill and use of English. Proficiency Certificate, Grade C or better (CEFR Level C1 or C2); Cambridge Advanced Cert. - 176+ on Cambridge English scale with no less than 169 in each skill and use of English Advanced Certificate, Grade C or better (CEFR Level C1 or C2); Cambridge First Cert. - 176+ on Cambridge English scale with no less than 169 in each skill and use of English First Certificate, Grade A (CEFR Level C1); ETAPP - C1 or better (CEFR Level C1 or C2); Oxford Test of English - 140 with no less than 125 in each skill; Trinity College London ISE - ISE III with at least merit in each skill category. International Baccalaureate – English A1, A2, or B5 at Higher Level (4at either Level if presenting IB through English) NOTE: Applicants whose school-leaving examinations are more than two years old should present additional proof of English.
Tuition
EUR
17,000