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A Business Marketing Degree delves into how companies recognize and fulfill customer demands in a dynamic, competitive environment. Marketing is a global practice employed across all organizational types - from multinational corporations and local businesses to political groups, nonprofits, sports teams, and small enterprises. The field encompasses various specialties including: promotional strategies, selling techniques, brand creation, consumer behavior analysis, market studies, and product innovation. Featuring numerous elective choices, third-year internship or international exchange opportunities, and project-oriented evaluations, this program offers a dynamic and adaptable curriculum for business and marketing enthusiasts. The first two years concentrate on core business subjects with introductory marketing courses, while years three and four enable specialization in areas like sales & retail, digital marketing & advertising, global marketing & services, event coordination & sustainability, consumer research & psychology, and brand strategy & product development. The third year incorporates either a marketing internship or a semester studying overseas.
Year 1 entry:
Candidates for year 1 entry to our Bachelor Degree programmes must hold a high school completion certificate that comes in at level 5 on the Irish National Framework of Qualifications. All candidates must have completed 12 years of full-time education prior to applying for entry to SETU Carlow. All subjects on the High School Completion Certificate must be successfully passed, with good grades.
Advanced Entry:
SETU Carlow welcomes applications from students who have completed some studies at higher level at other institutions and who wish to transfer onto a Bachelor degree programme at SETU Carlow.
English Language Requirements:
IELTS: 5.5 IELTS(minimum of 5 IELTS in each component)
TOEFL Internet Based test (iBT): 70 (min score of 15 in each component)
TOEFL – Computer Based Test: 196 (min score of 15 in each component)
Cambridge Certificate in Advanced English: Grade C
Duolingo English Test (DET): 90
English Test for Academic and Professional Purposes (ETAPP): B2+
GCE O-Level English: Grade C
GCSE English: Grade C
Pearson Test of English Academic (PTE): 50
Test of Interactive English (TIE): B2+
TOEFL Paper Based Test: 550
TOEIC: 605
Irish Leaving Certificate: Ordinary Level O6