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Marketing is a thrilling, fast-paced field that influences every aspect of modern life. Whether it's multinational corporations or neighborhood stores, understanding customer demands and fulfilling them is essential for any business to thrive. This reality makes marketing an appealing profession for driven individuals seeking to tackle the challenges of today's fiercely competitive business environment. The Bachelor of Business in Marketing program equips students with contemporary marketing knowledge applicable to both commercial and nonprofit sectors, along with practical implementation skills. Tailored for future marketing leaders, this degree cultivates versatile competencies that prepare graduates for advancement in marketing leadership roles or specialized areas like market analysis and client relations.
Leaving Certificate
Under the new Common Points Scale for Leaving Certificate 2019 applicants must obtain a minimum of 5O6/H7, including a language. Some degree programmes will also require a minimum of O6/H7 in Maths. Please see individual course entry requirements for further details
Using the old pre 2017 grading scheme, applicants must have obtained a minimum of Grade D3 in five ordinary level subjects, including a language. The Maths requirement for some degree programmes is a minimum of a D3 grade. Individual course details will outline specific entry requirements. Please ensure to check the exact details for the course of your choice.
A-Levels
Applicants must obtain four GCSE passes at grade C to include Maths and English plus one pass at A-level.
FETAC Applicants
Minimum entry requirements for graduates of FETAC Level 5 awards is a full FETAC award. A full FETAC award normally contains 8 modules. A record of achievement does not meet these minimum entry standards.
Mature Applicants
If you are over 23 years of age on the 1st of January on the year of admission and do not meet the minimum entry requirements, you may apply as a Mature Student. Mature students should apply directly to the Admissions Office at Dublin Business School. Mature students are assessed on the basis of age, work experience, general education standard, motivation and commitment to the programme for which they are applying. Please forward documentation such as any relevant transcripts, a CV or any other related documentation to the Admissions Office. Proof of age such as a copy of driver’s licence or passport must also be submitted.
English Language Requirement
For EU or Non EU applicants whose first language is not English an additional requirement is to have achieved a minimum IELTS score of 6.0 or equivalent to qualify for admission to Ordinary Degrees (Level 7 programmes).