Chapel Hill,
NC,
United States
Type
Public
Degrees offered
Bachelor's Degree
To gain deeper insight into what makes persuasive techniques effective or ineffective, Rhetorical Studies analyzes symbolic communication across diverse settings. Employing multiple analytical approaches, this field investigates how various forms of content—from speeches and written works to TV shows, movies, and ceremonial events like inaugurations—create significance for their audiences. At its core, rhetorical theory seeks to amplify voices and equip individuals to shape identities and goals that resonate both personally and within broader communities.