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The creation of music never stops. Yet as the interplay between music and business continues to transform, fresh inquiries emerge about music's commercialization, while long-standing questions undergo new scrutiny:
What makes music truly capture an audience's attention
Who will become the groundbreaking artists of tomorrow
What innovative revenue streams exist for musical works
How are content creators fairly rewarded
The Music Industry Bachelor of Arts program offers an engaging curriculum that equips students with analytical frameworks to tackle these challenges while providing hands-on learning experiences with industry experts. Through a distinctive blend of coursework, students gain preparation for tech-centric careers spanning record label operations, concert production, artist representation, digital marketing strategies, music licensing, publishing, and various other sector specialties.
All students complete internships with leading music organizations, ranging from renowned studios like Blackbird and SoundStage to major corporations including Sony/ATV Music Publishing and Universal Records. Our department's design fosters teamwork, allowing Music Industry students to gain practical experience by guiding performance students' careers, developing marketing campaigns, or supervising recording projects.
Applicants must have official certified copies of senior secondary/high school records.
English Language Requirement: TOEFL score (80 IBT) or IELTS score (6.5) or a PTE score (53).
Recommended Application Deadlines: Fall semester, priority deadline of June 1st; Spring semester, priority deadline of November 1st