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This 32-credit interdisciplinary graduate program prepares students pursuing fresh or advanced career paths in diverse media industry sectors like content distribution and analytics. Through Miami Herbert Business School coursework, participants develop or enhance their grasp of core business concepts such as strategic management, economics, accounting, and marketing principles. Concurrently, Journalism and Media Management Department courses enable students to implement business frameworks within media contexts, critically assessing how technological advancements, regulatory shifts, evolving business approaches, emerging content platforms, and innovative audience metrics impact media operations. The program offers flexibility through School of Communication electives, allowing students to tailor their studies to align with individual professional goals.