BSc in Advertising in San Jose United States | San Jose State University

In today's fiercely competitive business landscape, organizations constantly seek ways to differentiate their offerings. Strategic advertising provides that crucial advantage. Contemporary advertising success demands both creative thinking and groundbreaking approaches. The School of Journalism and Mass Communications equips students with the expertise to thrive in this fast-paced industry.
This philosophy embodies our core principle: Hands-On Learning. Advertising education extends beyond traditional classrooms, offering opportunities to collaborate on genuine projects, participate in nationwide contests, and gain practical industry insights. We champion experiential learning throughout your academic journey. Our institution boasts numerous student groups, professional internships, and international study programs that foster learning through direct engagement. The JMC curriculum strengthens your educational foundation while sharpening media communication abilities through applicable, real-world initiatives.
Program Learning Outcomes (PLOs)
Exhibit understanding of diverse global communities and their communication dynamics.
Develop critical, innovative, and autonomous thinking capabilities.
Master clear, effective writing techniques tailored to various communication fields, target audiences, and objectives.
Acquire proficiency with industry-standard tools and technologies relevant to specific communication disciplines.