BSc in Marketing in Moscow United States | University of Idaho

What strategies do businesses use to convince customers to purchase their offerings? It all hinges on mastering persuasion techniques. Identifying customer needs and effectively influencing their purchasing decisions forms the core of marketing science.

As a marketing student, you'll examine how elements like product packaging, advertisements, brand identity, digital platforms, and other variables shape buying patterns. You'll gain experience with analytical tools and master applying the four Ps (product, price, place, promotion) to develop impactful marketing campaigns.

A consistent principle across the College of Business and Economics program is applying business concepts through practical experience during all undergraduate years. Our academic approach not only emphasizes specialized studies but also provides numerous experiential learning activities designed to develop exceptional future business leaders.