BA in Advertising - Media Planning in Harrisburg United States | Temple University

Advertising creates essential links between consumers and brands, concepts and organizations. This vibrant discipline represents the most prominent aspect of marketing, simultaneously shaping and being shaped by contemporary culture. Temple University's Klein College of Media and Communication offers the Bachelor of Arts in Advertising program, positioning students at the forefront of the advertising sector. The curriculum covers core advertising principles, persuasive techniques, and cutting-edge digital platforms utilized by top global brands. Located in America's fourth-largest media hub, this program connects you with a wide-ranging network of businesses, institutions, and industry experts. Through hands-on, practical learning opportunities, you'll gain exposure to the advertising landscape while developing skills for diverse professional paths. This specialization equips graduates for roles in both digital and conventional media strategy, purchasing, sales, and placement - competencies sought after by corporations, media firms, research organizations, and advertising agencies.