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Majoring in marketing at UTC prepares you to think both analytically and creatively, build relationships with buyers and sellers, develop and manage products and services, and find solutions to tough problems faced by both organizations and society. Marketing students at UTC receive instruction in the critical aspects of business - such as accounting, management and finance - while also gaining an in-depth understanding of areas like consumer behavior, professional selling, marketing research, integrated marketing communications, digital marketing and more. In the Rollins College of Business, students can choose to major in Marketing or in Marketing: Professional Sales. The department also offers a minor in professional sales and a minor in promotion.