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Digital marketing focuses on how to reach potential customers where they spend their time online and in highly targeted, relatable and results-driven ways. Digital Marketing majors at Lewis University receive the same foundational education as traditional Marketing majors, along with the practical online marketing skill set companies so desperately need. This includes anything from digital marketing and content marketing to paid ads and search engine optimization (SEO), among other techniques. Upon graduation, students will know how to incorporate digital marketing strategy and online reputation management into a company’s overall marketing efforts.
Applicants must have graduated from an approved high school with a combination of grade point average, class rank, and ACT or SAT score which indicates a strong likelihood of success in university studies.
Applicants must have accumulated 18 high school units. Three of those units should be in English; the remaining 15 units should be chosen from a college preparatory curriculum.
English Proficiency Exams
IELTS - Minimum 6.5; TOEFL IBT - Minimum 79; PTE-A - Minimum 52; Duolingo Academic - Minimum 105.