BA in Public Relations and Marketing Communications in Boston United States | Simmons University

Discover how to craft brand identities for businesses, nonprofits, organizations, or individuals by mastering strategic storytelling across multiple formats tailored for different audiences. Gain expertise in messaging strategy, content marketing, social media management, crisis communication, analytics, advertising, and branding. This program teaches you to strategically deploy these skills in our rapidly evolving media environment. The curriculum bridges classroom learning with real-world applications, enabling students to develop both strategic thinking and practical problem-solving abilities while refining sought-after communication skills.
Practical experiences like joining our Communications Liaison team or participating in Studio 5, our student-run agency, provide valuable hands-on learning that appeals to future employers. Our faculty—experienced professionals from both the Communications Department and School of Business—leverage their industry knowledge to ready students for real-world communication challenges.
Graduates stand out as valuable additions to creative teams, securing internships and careers across diverse fields including agencies, content strategy, healthcare, and beyond.