San Jose,
CA,
United States
Type
Public
Degrees offered
Bachelor's Degree
In today's fiercely competitive business landscape, organizations constantly seek ways to differentiate their offerings. Strategic advertising provides that crucial advantage. Contemporary advertising success demands both creative thinking and groundbreaking approaches. The School of Journalism and Mass Communications equips students with the expertise to excel in this fast-paced industry.
Program Learning Outcomes (PLOs)
Understand diverse global communities and their communication dynamics.
Develop independent, analytical, and innovative thinking capabilities.
Master professional writing techniques tailored to various communication contexts and audiences.
Acquire proficiency with industry-standard communication tools and technologies.