Bachelor of Business Administration in Marketing in Boston United States | University of Massachusetts Amherst

The marketing program equips students with essential abilities to understand consumer needs, leverage insights and analytics to craft innovative solutions for challenging issues, and effectively convey these strategies to key audiences.
Elective courses enable personalization of your academic journey to align with your aspirations and requirements. Explore these sample marketing electives:
Advertising & Promotional Strategy
Sustainable Business Marketing
Digital Marketing Strategies
CRM Systems and Practices
Retail Management Innovations
Service Industry Marketing
Social Media in Modern Culture
We strive to equip graduates to (1) tackle real-world business challenges, (2) thrive in a collaborative learning atmosphere, and (3) possess expertise in creating market solutions that benefit ecosystems, communities, and economic participants. Numerous courses incorporate hands-on learning experiences, reflecting our educational approach. This develops students into analytical problem-solvers skilled at conceiving, designing, and implementing inventive answers to multifaceted challenges.