BSc in Fashion Marketing and Merchandising in Fairfield United States | Sacred Heart University

The Bachelor of Science in Fashion Marketing & Merchandising equips students for dynamic careers in the fashion sector, covering areas like marketing, retail operations, merchandising, and associated fields. Our graduates have gained valuable experience through internships and secured roles at more than 100 fashion industry partners.
In this program, you will:
Explore fashion's historical development and commercial aspects
Analyze advertising and promotional techniques used in the fashion world
Engage in team projects, such as evaluating publicly-traded fashion retailers or creating an original clothing collection
Investigate growth strategies through licensing and franchise models
Develop a conceptual fashion brand from scratch
Study the complete supply chain process from material sourcing to final garment production
Gain hands-on experience with textiles, color theory, printing techniques, and garment construction
Join The Fashion Club to network with industry professionals, visit NYC showrooms and museums, attend runway events, and share internship opportunities
Utilize Sacred Heart's industry partnerships with leading brands including Ralph Lauren, Madewell, Hearst Publishing, Diane von Furstenberg, J. Crew, and L'Oréal
Pursue complementary dual majors in fields like finance, accounting, media studies, theater arts, or graphic design
Tour production facilities, material suppliers, clothing manufacturers, and retail outlets while learning from fashion industry experts