BSc in Media Arts and Design - Creative Advertising in Harrisonburg United States | James Madison University

Graduates from JMU's School of Media Arts and Design excel at storytelling. Our program trains students to become thoughtful, skilled media creators who understand both the power of their messages and media's potential to benefit society.
Alumni from our School typically enter media or media-adjacent fields. With specialized tracks in journalism, filmmaking, advertising, or interactive design, students can focus on their passions. The curriculum also provides excellent preparation for graduate programs in communications, journalism, advertising, visual arts, or digital media. SMAD's flexible requirements enable students to complement their studies with minors or double majors, deepening their expertise in specific storytelling domains.
The School of Media Arts and Design provides comprehensive training for mass media careers. Students can specialize in journalism (across print, broadcast, and digital platforms), video production, corporate communications, or multimedia production. The program also serves as strong preparation for graduate studies in mass communication and related disciplines like journalism, corporate communications, visual media, or digital content creation.