Bachelor of Business Administration in Marketing - Services Marketing in San Marcos United States | Texas State University

The Marketing Department's goal is to equip a diverse student body with the skills to thrive as marketing experts and conscientious global participants in our data-centric society. Alongside this, faculty research expands marketing understanding while addressing real-world industry challenges. Students specializing in marketing often enter fields like sales, advertising, brand development, retail, market analysis, and global marketing across corporate, nonprofit, and government sectors.
Students can earn a BBA in Marketing with an optional sales specialization backed by The Center for Professional Sales. Beyond academics, numerous student organizations like the American Marketing Association (AMA), Entrepreneurial Innovators Group (EIG), and American Advertising Federation (AAF) foster leadership, collaboration, and practical marketing exposure.
Marketing professors advance the department's vision through innovative teaching methods, meaningful research across theoretical and applied domains, and active professional engagement. Through a forward-thinking curriculum, distinguished faculty, and exceptional career-building programs, the Marketing Department prepares Texas State graduates with practical expertise, competencies, and project portfolios to excel in today's demanding business landscape.