BSc in Business Administration - Marketing (Martin Campus) in Martin United States | University of Tennessee, Knoxville

The marketing curriculum (4620) aims to equip students with the expertise and abilities needed to develop, share, provide, and trade valuable offerings for customers and stakeholders.

Students majoring in marketing can explore career paths in advertising and promotions management, sales, market research, retail leadership, product and brand development, fundraising, and strategic marketing. With diverse elective options—including event coordination and corporate promotions, digital and social media marketing, and service marketing—students can select from two specializations and tailor their studies to stand out in the job market, entrepreneurship, or personal interests.

Emphasizing communication, people skills, technology, and research techniques, the marketing degree also serves as strong groundwork for advanced studies in law, business, and related fields.