Associate of Arts in Advertising in San Francisco United States | Academy of Art University

The Associate of Arts in Advertising program equips students with foundational skills for agency roles through practical training in creative direction, writing, and strategic development.

Students will achieve these learning outcomes:

Design Proficiency

Utilize visual media and sketching techniques to express concepts during creative development
Implement fundamental design principles in creative projects
Communication Abilities

Construct narratives showcasing mastery of storytelling components: premise, framework, tension, personas, and visual elements
Articulate concepts effectively in both structured presentations and collaborative discussions
Analytical Skills

Incorporate strategic components reflecting awareness of target demographics, offerings, and industry context
Collect, evaluate, and implement pertinent data, including historical context, during concept development
Concept Development

Convey project goals through deliberate stylistic decisions
Formulate innovative concepts
Create feasible ideas that align with project requirements
Career Preparation

Develop fundamental career-seeking materials
Academy of Art University Graduate Competencies
Alumni will exhibit capacity to:

Create a professional portfolio aligned with industry standards in their chosen creative discipline.
Address artistic challenges through technical, aesthetic, and conceptual integration within their specialization.
Present ideas effectively to target audiences using discipline-appropriate visual, verbal, and written communication methods.
Make informed creative choices grounded in artistic fundamentals.
Critically assess professional work, including their own, using industry-specific vocabulary.
Identify significant historical and contemporary cultural influences on creative works.
Acquire career-ready competencies for the international art and design industry.
Participate in extracurricular experiences including internships, global programs, campus organizations, and community initiatives.