BSc in Marketing in Dekalb United States | Northern Illinois University

Marketing is a dynamic profession where you shape consumer behavior and purchasing decisions. You'll guide how audiences engage with brands and what drives their product preferences. Our Bachelor of Science in Marketing offers four specialization paths: Interactive Marketing, Professional Sales, International Marketing, and Retail Management. Alternatively, you can design a personalized program aligned with your career goals. Earning this degree gives you a distinct edge - all marketing majors graduate with a professional portfolio demonstrating their expertise. Our alumni are highly sought after, with sales track students often securing positions before graduation (90% placement rate). Interactive marketing graduates find opportunities in advertising agencies, direct marketing firms, and corporate marketing departments.