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Our students succeed. They excel at careers in Fortune 100 and fast-growing medium-sized companies. They launch businesses. They work abroad. They lead diverse teams. They get things done. We welcome you to join this successful family. The Marketing Option/Concentration prepares students to thrive in customer-centric organizations with a blend of analytical thinking, experiential learning and professional experiences. Identifying, delivering, communicating and sustaining value to the target customer is fundamental to success in a competitive environment. They will learn to develop and implement coordinated marketing programs to successfully manage a company's relationship with its target customers in order to meet its strategic goals. Graduates go on to work in brand management, sales, marketing research and consulting, and entrepreneurial ventures.