Pittsburgh,
PA,
United States
Type
Private
Degrees offered
Bachelor's Degree
Marketing is a business discipline focused on crafting strategies and approaches to deliver value to consumers. It encompasses various business aspects, from product/service ideation and design to pricing, advertising, and distribution channels. At Duquesne, the marketing program starts with a foundational three-course sequence covering sales basics, consumer behavior, and market analysis. Students can then specialize in one of three tracks: Sports Marketing, Professional Sales and Marketing, or Digital Marketing and Analytics.