BSc in Economics - Marketing in Philadelphia United States | University of Pennsylvania

The marketing specialization centers on addressing the priorities and desires of an organization's primary stakeholders. Specifically, grasping how consumer attitudes and choices develop—and how companies can shape them—forms the cornerstone of sustained organizational achievement. Students in this track gain a strong foundation in utilizing core disciplines (such as psychology, economics, and statistics) crucial for analyzing purchasing behaviors and crafting effective marketing approaches. They also obtain hands-on practice implementing these principles through intensive half-semester modules (including product innovation, promotional campaigns, and distribution channel management).