BA in Marketing in Madison United States | Drew University

The Business major is a liberal arts curriculum that employs a comprehensive, interdisciplinary approach to understanding and applying business principles. This program builds upon core introductory classes that establish fundamental competencies, followed by higher-level courses that deepen these abilities, supplemented by diverse electives spanning multiple fields and viewpoints. Students develop collaborative skills, analytical thinking, and proficiency in both verbal and written expression. Graduates emerge equipped for careers across various sectors including corporate, nonprofit, governmental, and international organizations, working effectively with professionals from different cultural and academic backgrounds.

The marketing major offers a liberal arts education through a unified, cross-disciplinary lens for examining marketing theory and practice. This curriculum focuses on developing strategic thinking, analytical capabilities, effective communication, and collaborative skills. Alumni are ready to pursue diverse marketing positions within both private enterprises and public institutions.