BSc in Marketing in Riverside United States | California Baptist University

To excel in persuasive techniques, students enrolled in CBU's marketing bachelor's degree will examine consumers holistically, performing behavioral research to understand needs and thought processes. They'll leverage these insights to develop marketing plans, design advertising initiatives, establish brand identities, and oversee social media engagement.

Innovative thinkers will appreciate the dynamic environment and faith-based approach of CBU's marketing curriculum, enriched through diverse experiential learning opportunities including specialized events, guest lectures, professional connections, and educational excursions. Learners connect theory with practice through internships at regional and international companies, while honing leadership capabilities for the worldwide marketplace by participating in our Oxford University summer program in England.

Program Outcomes

Students will gather and interpret data to address marketing challenges.
Students will deliver compelling marketing communications.
Students will incorporate strategic thinking into marketing plan development