Huntsville,
AL,
United States
Type
Public
Degrees offered
Bachelor's Degree
The Bachelor of Science in Business Administration (BSBA) with a Marketing major and General concentration equips students with essential competencies for careers in digital corporate marketing, supply chain marketing, and broader marketing fields. Tailored for those drawn to business-to-consumer marketing, this program cultivates analytical abilities to spot market potential while building leadership expertise for success in consumer goods marketing or retail operations. Students gain adaptable curriculum options to tailor their specialized coursework according to individual professional goals.