BA in Communication Studies - Advocacy Studies in Harrisonburg United States | James Madison University

This program equips students to analyze, assess, and participate in communication theories, practices, media organizations, and technologies utilized by various societal actors - including citizens, policymakers, government representatives, advocacy groups, and nonprofits - for campaigning, decision-making, governance, and social advocacy. Effective communicators employ and refine varied communication approaches that enable clients to express objectives, pinpoint influential social networks and target audiences, select optimal media channels and strategic messaging, and formulate actionable plans for driving meaningful change.