BSc in Business Administration - Marketing in West Hartford United States | University of Hartford

Get ready for marketing leadership roles with a Marketing degree from the Barney School of Business. Specialized concentrations let you hone your expertise to align with your professional aspirations. The Marketing program provides foundational business courses, offering insights into both corporate and nonprofit operations. Then, advance your knowledge with targeted marketing coursework. Select from these focus areas to shape your career trajectory: International Marketing, Marketing Communications, Retailing, or Services Marketing. Cap off your education with an internship, gaining practical experience to enhance your resume and prepare for your first position.

Our alumni pursue careers in diverse sectors including sales, advertising, retail, marketing research, and market analysis. They find opportunities in organizations of all sizes—from local to multinational, corporate to nonprofit—including family enterprises. Potential roles include media buyer, marketing director, PR specialist, brand strategist, and other positions demanding creativity and strong communication abilities.