Ypsilanti,
MI,
United States
Type
Public
Degrees offered
Bachelor's Degree
The Bachelor of Business Administration in Marketing provides professional training for careers in sports marketing, advertising, sales promotion, international business, market research, procurement, supply chain management, retail operations, distribution channels, and sales leadership. Students can choose any nine-credit combination of approved marketing electives, though concentrating on their intended career direction is recommended. To graduate, students must fulfill the standard BBA degree requirements, complete the major requirements listed below, and take enough elective courses to reach the minimum 120 credit hours.