Atlanta,
GA,
United States
Type
Public
Degrees offered
Bachelor's Degree
Marketing involves making strategic choices about a company's customer base, competitors, and partner ecosystem, which includes distribution channels and advertising firms. It examines consumer behavior patterns and how businesses create offerings and initiatives to meet market demands. Due to the extensive scope of marketing choices, researchers explore diverse topics from business strategies to innovation, buyer psychology, and client experience. Marketing is inherently cross-disciplinary, incorporating concepts and techniques from economics, behavioral sciences, social studies, data analysis, and more.