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This program establishes a robust foundation in disciplinary theories and research methodologies, equipping you to utilize them in scholarly investigations of pressing business challenges.
Through this curriculum, you'll build expertise in core academic frameworks while developing skills to address real-world business issues through research. You can specialize in one of four concentrations: accounting and management, marketing, corporate strategy, or technology.
The accounting and management concentration focuses on how information influences resource distribution and stakeholder decisions. Marketing scholars analyze exchange processes that meet organizational and individual needs. Strategy researchers investigate how companies generate value and maintain competitive advantages. The technology and operations management track prepares students to study innovation processes, product development, and how technological advancements drive economic progress and societal change.