BSc in Advertising Communication in Erie United States | Gannon University

In today's interconnected global economy, the need for skilled advertising professionals who understand consumer demands continues to grow. Gannon's advertising communication program equips you with essential advertising and marketing principles to establish yourself in organizations of all sizes - from local nonprofits to international corporations.

Hone your skills within Erie's thriving digital marketing hub.
Enhance your career prospects through practical service-learning initiatives, internships, and experiential coursework.
Study under instructors with real-world experience in their respective fields.

Acquire practical expertise through core advertising communication courses such as:

Advertising Fundamentals: Establish core knowledge of industry essentials including creative strategy, integrated marketing communications, agency operations, and media planning.

Public Relations Principles: Launch your PR career with this introductory course covering strategic communication methods and essential PR tools.

Integrated Marketing Campaigns: Work in student teams functioning as an agency to develop winning campaigns for real local nonprofits, mentored by industry professionals.

Our advertising communication program prioritizes your professional growth. With adaptable curriculum and exceptional learning experiences, you can:

Begin compiling an impressive professional portfolio from your first year - giving you a competitive edge in the job market.
Pursue sought-after positions with marketing agencies, corporate communications departments, government entities, or nonprofit organizations.