BA in Sport Marketing and Media in Vermillion United States | University of South Dakota

As a sport marketing & media student, you'll transform your love for athletics into a dynamic profession. From day one in USD's sport marketing & media program, career readiness is woven throughout your coursework. Explore diverse subjects including advertising, public relations, graphic design, sports marketing, broadcasting, multimedia production, and digital storytelling.

Prepare to master all facets of the sports marketing & media field. Craft brand promotions through social media, design business communication plans, create sports journalism pieces or short films, or manage publicity for university athletic programs. USD's sport marketing & media alumni possess the expertise to develop impactful campaigns and compelling content.
Our cross-disciplinary curriculum blends media proficiency with business acumen and sports communication fundamentals. We merge cutting-edge digital technologies with marketing strategies to address evolving industry needs. Students select courses from Media & Journalism, Beacom School of Business marketing offerings, the School of Education's kinesiology and sport management curriculum, and Communication Studies departments.