Nottingham,
United Kingdom
Type
Public
Degrees offered
Bachelor's Degree
The modern livestock sector confronts an increasingly intricate and dynamic array of obstacles. Grasping stakeholder viewpoints—from agricultural producers and veterinarians to supply chain partners and end consumers—on matters such as animal wellbeing, ethical treatment, and farming methods proves essential for building a resilient, long-term industry.
Our Ruminant Population Health Research Group employs interdisciplinary methods, integrating social sciences, behavioral studies, market analysis, and purchasing behavior research to examine how stakeholders form opinions and make choices.